Generally, Internet marketing within the Multifamily Industry varies in extremes, often due to the magnitude of size, organizational structures, and geographic alterations. At Ellipse Group, we appreciate these variables, and design our programs to be the great equalizer. Regardless of budget, profile or target market, we believe each property deserves to be the very best. Each of our professional Websites deliver results, and our training program guarantees it.

Tracking analysis taken randomly from 64 websites over the past 12 months:

• The Websites average 14,494 visitor sessions over 12 months. This equals 913,513 unique apartment consumers.
• Tuesday is the most active day of the week.

• Properties see the most traffic to their Websites between 1:00 p.m. and 4:00 p.m., with 2:00 p.m. the busiest hour.

• 58% of Website traffic occurs during non-business hours.
• 8% are return visitors.

• The phrases and key words most commonly searched to find the Websites are property name, domain name, city and type (whether it be apartment, townhouse, condo or senior housing)
• The most frequently viewed pages are (in order of most to least): floorplans, photos, virtual tours, amenities, contact, and service request.

Be sure to watch next month for another issue full of helpful Internet marketing tips!