School is starting and your Internet marketing program needs to be in place for family relocation opportunities.

Your Website address must be on everything!

• Fax cover sheets
• Brochures
• Floor plans
• Signs and Banners
• Voice mail greeting or Answering Service
• “Hold” message
• Business cards
• Stationary
• Promotional items
• Directories; i.e. Apartment Guide, For Rent
• Sticker newspapers outside your office using Avery labels created in Microsoft Publisher

Check your Email at least 3 times every day!

Try to respond within a maximum of 2 hours. Not answering your email is like not answering your phone!

Resident Retention Programs - You must let them know!

• Remind residents of the bulletin board or calendar feature of your website for their information.
• Use stickers for packages left at office to remind residents that they can submit work orders online.

Tell everyone about your Website:

• Residents
• Prospects
• Corporate Outreach
• Relocation Specialists
• Preferred Employer/H.R.

Don't forget:

Your Website is your 24-hour leasing center. It's a Leasing tool, Marketing tool and a Resident Retention tool. Make it work for you!